Social Strategist

Dallas, TX (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive operational support for paid social campaigns across platforms (Meta, TikTok, LinkedIn, Pinterest) and related organic tasks to optimize performance.

  • Own daily campaign setup, tracking, and optimization across paid channels.
  • Must-have: 2–3 years in paid and organic social, with familiarity in major ad platforms.
  • Standout: Strong cross-functional coordination, content planning, and reporting.

Job Description

Responsibilities

  • Support execution and day-to-day management of paid social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest)
  • Assist with campaign setup, including audience targeting, budget allocation, and ad trafficking
  • Monitor campaign performance and pacing, flagging optimization opportunities to the team
  • Pull, organize, and maintain performance data for reporting and campaign recaps
  • Assist with copy audits and provide recommendations to improve ad performance
  • Support creative testing by organizing assets and tracking performance across variations
  • Help manage timelines, asset delivery, and cross-functional coordination for campaigns
  • Assist with additional paid media initiatives as needed
  • Support content creation and planning, including content calendars and ideation
  • Assist in drafting social copy and coordinating creative assets

Requirements

  • 2–3 years of experience across paid and organic social media
  • Familiarity with paid social platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.)
  • Experience supporting organic social, including content planning, scheduling, and community management
  • Strong understanding of platform best practices for both paid and organic performance
  • Comfortable working with data and pulling basic performance reports
  • Strong written communication skills, especially for social copy
  • Highly organized with strong attention to detail and ability to manage multiple tasks
  • Strong collaboration skills and eagerness to learn and grow in both paid and organic social

Benefits

  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.
  • And more, click here for additional benefits and details.
Hearst logo

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,455 (23% of company)
Median Career Experience
11 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
14