Responsibilities

• End-to-End Production: Own the daily social output, filming (iPhone/Pro) and editing high-velocity short-form video for TikTok, Reels, and Shorts.
• Viral Engineering: Mine long-form episodes for hooks, transforming raw conversations into platform-optimized, shareable moments.
• Trend Spotting: Identify and intercept emerging trends and formats, ensuring the brand remains culturally relevant in real-time.
• Fandom Architecture: Move beyond 'views' to build a dedicated community, turning casual listeners into brand ambassadors.
• AI-Enhanced Scaling: Integrated use of AI tools to automate captioning, editing, and trend analysis, maximizing volume without losing the human soul.
• Performance Iteration: Use real-time data to ruthlessly kill what isn’t working and double down on what drives growth and retention.

Requirements

• Social Media Expertise – You have a deep understanding of platform-specific behaviours, trends, and mechanics across TikTok, Instagram, LinkedIn, and YouTube.
• AI-Driven Execution – You’re hands-on with AI tools, using them to elevate speed, creativity, and effectiveness.
• Creative Instincts – You know what makes short-form content resonate and can turn raw episodes into must-share moments.
• Data-Led Thinking – You use analytics to inform decisions, not just report results.
• Operational Speed – You can move fast without losing quality or control—adapting in real-time.
• Collaborative Energy – You work well with producers, editors, and brand teams to amplify the story beyond the episode.
• Podcast-Obsessed – You understand the nuance of audio-first storytelling and have a strong POV on what great podcast content looks like on social.