Social Media Coordinator
Wm Bolthouse Farms Inc
USA (Remote)
$27/hr - $30/hrIn-houseFull-timeMid level1+ years exp.
2 hrs ago
Social Producer, CNET Group (ZDNET & Popular Science)
New York City, NY (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 7 weeks ago
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Job Summary
Own and optimize social storytelling for tech and science brands by translating breaking editorial into social-first visuals, driving video distribution, and building platform-native monetization with data-backed guidance for editorial, video, and social teams.
- Editorial Integration: translate top stories into social-first visuals and collaborate with editorial to boost top-story performance.
- Platform Growth & Monetization: distribute and optimize vertical/midform video, run monetization experiments, and hit large-scale video targets.
- Analytics & Optimization: deliver actionable social analytics using native analytics and Measure Studio to drive output and strategy improvements.
Job Description
- Editorial Integration: Act as the social lead for ZDNET and PopSci's news cycles, monitoring breaking trends and translating complex editorial stories into "social-first" visual formats. You will work closely with the editorial teams to elevate the performance of their top stories across social feeds.
- Video Distribution & Support: Direct the distribution and optimization of vertical and midform video content to key platforms. You will support massive 2026 video growth targets (such as 100M YouTube Midform views) by optimizing social video posts to hit key quality metrics.
- Global & Omnipresent Strategy: Define and execute the social channel strategy, aligning it with each brand's voice and our priority to meet audiences where they are.
- Platform-Native Monetization: Help decouple revenue growth from site traffic by executing strategies that build platform-native monetization, such as Meta Bonus optimizations, social commerce experiments, and monetizing franchise video.
- Performance Analytics: Oversee comprehensive reporting to empower creative teams with data-backed performance insights, utilizing native platform analytics, Meta Business Suite, and Measure Studio.
- Data-Driven Empowerment: Deliver actionable social analytics that directly improve the output and strategy of the social, video, and editorial teams.
- Audience & Revenue Expansion: Drive measurable growth in reach, follower base, and monetization for syndicated and native content.
- Brand Authority: Elevate the presence and reputation of ZDNET and PopSci, turning them into trusted, go-to resources in their respective tech and science niches across all syndication platforms and social feeds.
- Strategic Playbooks: Develop repeatable strategies and documented "wins" that scale our social media and video success.
Consumer Tech
Consumer Tech provides in-depth insights and expert analysis on the most impactful news and trends shaping the wearables industry. Our weekly newsletter and content focus on industry niche topics relating to digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday.Consumer Tech is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://consumer-tech.clickz.com/
