Responsibilities

• Develop and implement engaging content strategies for social media channels and website platforms to increase brand awareness and audience engagement.
• Create visually appealing graphics, videos, and photography using Adobe Creative Suite tools such as Photoshop and Illustrator to enhance content appeal.
• Manage social media accounts, scheduling posts, monitoring interactions, and analyzing performance metrics with Google Analytics and web analytics tools.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity, informing content adjustments for maximum impact.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into website pages and blog posts to improve search engine rankings.
• Coordinate with public relations teams to ensure consistent messaging across all channels and support branding initiatives through creative storytelling.
• Manage social media advertising campaigns on platforms like Facebook Advertising to reach targeted audiences effectively.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand voice before publication.
• Foster strong relationships with online communities by engaging with followers, responding promptly to inquiries, and managing reputation management efforts.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and video editing software for multimedia content production.
• Familiarity with most social media platforms.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Knowledge of social listening platforms to monitor brand sentiment and industry trends effectively.
• Ability to design eye-catching graphics and visual content that align with branding guidelines.
• Excellent proofreading skills with keen attention to detail for all written materials.
• Experience managing paid advertising campaigns on social media platforms like Facebook Ads Manager.
• Strong relationship management skills to engage communities positively across digital channels.
• A proactive attitude with the ability to multitask in a fast-paced environment while meeting deadlines. Embark on this exciting journey where your creativity fuels our digital storytelling! We’re committed to supporting your growth as you craft impactful content that resonates globally—making a real difference through innovative digital marketing strategies!

Preferred