Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the property's sales and marketing objectives.
• Manage the property's social media presence across Facebook, Instagram, LinkedIn and emerging platforms.
• Create engaging written content, photography, graphics and short-form video for social media, websites and digital marketing campaigns.
• Maintain a social media content calendar with consistent, timely posting.
• Monitor social media trends and recommend new opportunities to increase engagement and reach.
• Respond to social media comments, messages and guest inquiries in a timely and professional manner.
• Track engagement, reach, impressions, website traffic and campaign performance and provide regular reporting and recommendations.
• Capture photography and video throughout the property highlighting guestrooms, restaurant offerings, casino promotions, meetings, weddings, special events and guest experiences.
• Maintain an organized library of current marketing photography and video assets.
• Ensure brand consistency across all marketing channels and promotional materials.

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality or related field preferred, or equivalent professional experience.
• Hospitality marketing experience preferred.
• Experience managing business social media accounts and digital marketing campaigns.
• Strong photography, videography and content creation skills.
• Experience creating and editing short-form video content for social media platforms.
• Working knowledge of Canva, Adobe Creative Suite or similar graphic design software.
• Experience with Meta Business Suite and social media scheduling platforms.
• Familiarity with website content management systems.
• Experience with Google Analytics and digital marketing metrics preferred.
• Excellent written, verbal and interpersonal communication skills.

Benefits

• Stonebridge offers comprehensive benefits including medical, dental, vision, PTO, 401(k) matching, wellness support, life and disability coverage, savings accounts, tuition aid, and travel and lodging perks.