Social Media/Digital Content Specialist

Morris, MN (On-site)

$58K/yr – $60K/yrMid LevelContract

Posted 12 hrs ago

Job Summary

Own the campus storytelling and social media program, from sourcing and producing student life and events stories to managing the editorial calendar, platform optimization, and partner coordination.

  • Develop recurring content series reflecting Morris experiences.
  • Coordinate with campus partners for content ideas and approvals.
  • Draft, schedule, and publish content across social channels.

Job Description

Responsibilities

  • Content creation and campus storytelling
  • Identify, pitch, and produce stories about student life, academic programs, research, creative work, campus events, and community engagement.
  • Attend campus events and activities to capture photography, video, interviews, and supporting footage for social media and other University communications.
  • Create/edit engaging short form video, photographs, captions, and simple graphics tailored to each platform and audience.
  • Initiate conversations with students and other campus community members; conduct informal campus interviews, student spotlights, and event recaps that help participants feel comfortable and allows them to tell/highlight their story.
  • Develop recurring content series and creative formats that reflect the breadth of Morris experiences, perspectives, and opportunities.
  • Prepare content with accurate information, clear and accessible captions/descriptions, appropriate permissions, and consistent University branding.
  • Organize and label reusable photo and video assets in the team’s shared systems, including relevant permissions and usage information.
  • Ensure all social media posts and media meet digital accessibility standards, including alt text for images, closed captions for videos, and clear formatting.
  • Social media strategy and channel coordination

Requirements

  • Bachelor’s degree in communications, marketing, journalism, digital media, or a related field, or an equivalent combination of education and relevant experience, subject to University classification requirements.
  • Ability to build rapport, initiate conversations, and interview people with varied backgrounds and levels of comfort on camera.
  • Sound editorial judgment and attention to accuracy, accessibility, privacy, and responsible use of images, music, and other creative materials.

Preferred

  • Experience creating social media content for an organization, publication, campaign, or community. Relevant professional, freelance, internship, student employment, and substantial volunteer experience may be considered.
  • Experience with video editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or comparable applications preferred.

Benefits

  • - Competitive wages, paid holidays, and generous time off
  • - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
  • - Low-cost medical, dental, and pharmacy plans
  • - Healthcare and dependent care flexible spending accounts
  • - University HSA contributions
  • - Disability and employer-paid life insurance
  • - Employee wellbeing program
  • - Excellent retirement plans with employer contribution
  • - Public Service Loan Forgiveness (PSLF) opportunity
  • - Financial counseling services
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University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Salaries

Posted range

$58K/yr – $60K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,368 salaries.

See all University of Minnesota salaries

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K
University of Minnesota logo

Social Media/Digital Content Specialist

University of Minnesota · Morris, MN · On-site