Responsibilities

• Assist with creating a social media marketing strategy to increase visibility and engagement that tells our story in a way that attracts great candidates.
• Plan and execute social media campaigns for recruitment. Research and integrate proper social media avenues for optimum recruitment.
• Source and engage candidates through social media platforms including Instagram, LinkedIn and Facebook.
• Develop visual and written content/material for external audiences.
• Post to multiple social platforms.
• Track results: Analyze campaign performance data, including metrics like click-through and conversion rates, to generate insights and recommend optimizations for improved ROI.
• Maintain consistent brand voice and professionalism across all platforms.
• Start a content library for recruiting and employer branding which may include: Associate testimonials, Culture and workplace highlights, Reusable graphics and templates for job postings, Short-form content such as graphics and captions.
• Provide administrative support for day-to-day HR and Accounting Department activities.