Social Media Strategy & Growth Lead (Web3 / Blockchain)

Austin, TX (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social growth for a crypto/fintech brand by owning short-form strategy across major platforms.

  • Own growth strategy for Instagram, TikTok, and YouTube with cross-channel consistency.
  • 3–5+ years managing social for crypto/fintech or Web3 brands.
  • Creative freedom to test bold formats and viral content.

Job Description

Responsibilities

  • Build & execute growth strategy for Instagram, TikTok, and YouTube.
  • Create high-engagement short-form content (scripts, hooks, concepts, captions, trends, and formats).
  • Support narrative and growth on X, LinkedIn, and Discord to keep messaging consistent across the ecosystem.
  • Collaborate with influencers, creators, and KOLs to expand brand reach and co-create viral content.
  • Launch campaigns that drive saves, shares, comments, video retention, and community growth.
  • Use analytics to optimize performance and iterate fast based on what works and what doesn’t.
  • Work with our video, design, and internal teams to deliver a unified brand story.
  • Stay ahead of crypto, DeFi, and Web3 trends , ensuring the brand remains relevant and credible in a rapidly evolving landscape.

Requirements

  • 3–5+ years managing social media for crypto, fintech, Web3, AI, or fast-growing tech brands.
  • Experience growing short-form platforms , not just maintaining them.
  • Strong understanding of TikTok, IG, YT, and creator-native storytelling .
  • Excellent writing skills and ability to translate complex ideas into viral, digestible content.
  • Work seamlessly with graphic designers and video editors.
  • Comfortable working in a fast-paced, globally distributed team.
  • Deep familiarity with Web3 culture and audiences.

Benefits

  • Opportunity to shape the public voice of a globally recognized blockchain project.
  • Creative freedom to test bold, modern content formats.
  • Flexible remote work with a global team
Peace Through Trade (PTT Coin) | Layer-1 PoW Blockchain logo

Peace Through Trade (PTT Coin) | Layer-1 PoW Blockchain

A sustainable Layer-1 PoW blockchain powering peace, trade, and human progress.The Peace Through Trade (PTT) Blockchain is reshaping what it means to build with Proof of Work.Traditional blockchains use energy for security alone. PTT turns that energy into something more — a foundation for transparency, resilience, and real global trade.It is one of the world’s first AI-integrated Layer 1 Proof of Work systems, designed for sustainability, regulatory readiness, and accessibility.AI runs at the core of the network, continuously balancing loads, scaling capacity, predicting demand, and securing the system in real time.At the heart of the ecosystem is PTT Coin — a true utility gas token used to power every transaction, contract, and interaction. It is not for speculation. It is built for long-term utility and real-world use.The Infrastructure of Peace Through TradeBuilt under Singapore’s regulatory framework and interoperable with Ethereum, Polygon, and Binance Smart Chain, PTT connects traditional finance and decentralized systems. It supports a future where peace is powered through trade, not conflict.Developers can launch Layer 2 applications directly on PTT — from decentralized marketplaces to digital ID and trade finance tools — expanding its use across industries and borders.Key Highlights:• Layer 1 Proof of Work: decentralized, secure, and sustainable• AI-powered infrastructure: predictive scaling, autonomous stability, and continuous uptime• Energy-efficient design: up to 10,000× less power than Bitcoin at scale• Community mining: mine from your own computer, no ASICs required• Regulatory-ready: designed for KYC, AML, and ISO 20022 compatibility• Cross-chain utility: works with Ethereum, Polygon, and BNB networksMining peace. Powering trade. Building permanence.

Founded in 2021
Austin, Texas, USA