Responsibilities

• Drive brand awareness, lead generation, and community engagement through both paid and organic campaigns
• Develop and implement social media strategies for multiple brands to achieve marketing objectives
• Manage paid and organic campaigns across platforms including Facebook, Instagram, YouTube, LinkedIn, and emerging channels
• Oversee the social media calendar, posting schedule, and coordination of content
• Collaborate with internal teams (design, video, photography, copywriting) to produce engaging content
• Partner with brand ambassadors and influencers to create authentic, high-performing content
• Work closely with the Manager, Digital Strategy & Performance on analytics and reporting to optimize performance
• Coordinate with providers, sales teams, and other departments to ensure alignment with overall marketing goals
• Stay current on social media trends, platform updates, and best practices to keep our brands ahead of the curve
• Leverage Artificial Intelligence (AI) to streamline content development and workflows
• Ensure all safety and security rules are strictly observed and any accidents, incidents or injuries are promptly reported to management
• Complete the annual CTPAT Security Training
• Focus on continuous improvement, and consistently demonstrate good business judgment
• Work effectively with all Pride departments to exceed internal and external expectations
• Pride retains the discretion to modify duties and/or assign other duties as necessary

Requirements

• A team player, self-starter, friendly, detail-oriented, and honest
• Highly adaptable, creative, and data-driven
• Multi-task, problem-solve, and prioritize in a fast-paced working environment
• Present data-driven recommendations and turn insights into actionable strategies
• Work both independently and collaboratively
• Relentless drive to achieve advancement and continuous improvement
• Excellent working knowledge of Meta Ads Manager, Sprout Social, and Google Analytics
• A strong understanding of paid advertising, organic growth strategies, and influencer marketing
• Intermediate working knowledge of Canva
• Intermediate working knowledge of Microsoft Office Word and Excel
• Excellent presentation, verbal and written communication skills
• At least 5 years of social media strategy and management experience
• Associate Degree in Marketing, Communications or related field OR High School Diploma or GED with at least 7 years of the required experience
• Must be legally authorized to work in the United States without sponsorship now, or in the future

Preferred

• Basic photography skills with the willingness to create content preferred
• Basic working knowledge of accessibility and compliance standards for social media content preferred
• Basic working knowledge of Adobe Creative Suite preferred
• At least 1 year of experience with streaming ads and emerging social platforms preferred
• At least 1 year of social media strategy and management experience within a marketing agency preferred
• Current or previous successful employment experience with Pride Mobility Products Corporation preferred