Responsibilities

• Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives.
• Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations.
• Partner with our Studio team to produce social-first content across a variety of formats, with a strong understanding of what captures attention and drives engagement.
• Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands.
• Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques to maximize performance.
• Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy.
• Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices and extend the reach of our brand.
• Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget.
• Occasionally travel to industry and company events to capture compelling social content, amplify key moments in real time, and develop content that extends the life of the event itself.
• Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure response in a timely and professional manner.
• Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas that keep the Smarsh social presence innovative and competitive.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community.
• A strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently.
• Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences.
• Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust.
• Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies.
• Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment.
• Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows.
• Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams.
• A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences.

Preferred

• Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, and social media for AEO/SEO.
• Experience with video editing tools (ex. Final Cut, Premiere, Descript, etc.) and/or a background in producing social-focused video content.
• Experience developing executive thought leadership strategies and ghostwriting content for senior leaders.
• Background working in highly regulated industries, such as financial services, cybersecurity, or compliance.
• Experience with graphic design tools like Canva and/or Figma.
• Knowledge of paid social amplification strategies and the ability to execute post boosting.
• A strong portfolio showcasing your previous work.

Benefits