Responsibilities

• Own the social media strategy across all platforms, including LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and collaborate with our Greater China regional team on WeChat.
• Develop and execute a social content strategy aligned with Gensler's digital ecosystem, ensuring social content amplifies and extends project case studies, expertise pages, research publications, regional stories, and people profiles published across gensler.com.
• Bring SEO and GEO fluency to content decisions, collaborating with the digital team to ensure social content is structured to perform in both traditional search and AI-generated results.
• Partner with our editorial team to maintain a publishing strategy and social content calendar that reflects Gensler's business priorities and brand voice.
• Translate long-form content, including research reports, project case studies, and practitioner thought leadership, into platform-native social formats such as carousels, short-form video, quote graphics, and interactive posts.
• Stay ahead of social media trends and developments, emerging platforms, algorithm changes, AI-assisted content tools, and communications best practices, as well as the competitive landscape in architecture, design, and professional services.
• Produce and direct short-form video content and social-native creative assets that reflect Gensler's elevated visual brand standards.
• Write and edit copy across all platforms with a strong editorial voice, adapting tone and format to each channel while maintaining brand consistency.
• Source imagery and visual assets while partnering with our design team to produce social content that pushes creative boundaries reflective of the Gensler brand.
• Leverage Gensler's purpose and mission to connect meaningfully with our global audience around topics including human-centered design, climate action, resilience, and the future of the built environment.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of relevant social media and content marketing experience; experience with B2B, professional services, architecture and design, or commercial real estate strongly preferred; agency experience is a plus.
• Demonstrated track record of growing and managing social audiences with measurable results.
• In-depth knowledge of the current social media landscape.
• Strong proficiency with enterprise social media management platforms (such Hootsuite or equivalent), analytics dashboards, and social listening tools.
• Proven ability to produce and direct short-form video content and comfort with lightweight content creation tools.
• Proficiency with Adobe Creative Suite and familiarity with design systems and brand guidelines.
• Strong writing, editing, and analytical skills with the ability to translate complex subject matter into accessible, engaging content.
• Experience with crisis communications response on social channels.
• Experience coordinating content strategy across global regions, business units, or offices.

Benefits

• Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off.
• We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.
• As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.