Social Media Strategist

Responsibilities

• Grid & story planning — build, schedule, and narrate the grid and story architecture across Instagram and TikTok. The feed is an editorial argument, not a posting schedule, and you own the argument.
• Content ideation — generate the ideas. Series concepts, formats, cultural moments, collaborations, and the recurring franchises that make the brand recognizable. You continue building the SCB universe in partnership with the Director, Consumer Engagement.
• Platform strategy — a clear, channel-specific POV on how we win on Instagram and TikTok. You know what realistic growth looks like for a brand at our stage and you build the playbook accordingly.
• Founder & campaign briefs — own the briefs for all Founder content and campaign moments. What we're making, why, for which platform, and what it needs to do.
• Content deliverables across social — own the full slate end-to-end, working cross-functionally with Creative, Product Marketing, Retail Marketing, and PR so assets are briefed, approved, and delivered without friction.
• Creator & UGC approach — set the strategy for creator and community content: what role it plays in the feed, whose voice we want, what we're asking them to make, and the bar for what gets posted. You write the brief and hold the standard; the Marketing Coordinator runs sourcing and seeding against it.
• Performance & iteration — review what's working by format and platform, and come with a clear recommendation on what to scale and what to kill.
• Production — run your own pipeline with the support of the Social Content Manager. Pre-production, shoot days, post, approvals, delivery. You hit the dates and you flag blockers before they become delays.

Requirements

• 7-9 years in social strategy or social media management, with meaningful time on a brand where you owned channel strategy and content execution. Experience in a Founder-led brand is a plus.

Preferred

• Experience inside a Founder-led or early-stage brand, where pace and versatility are the job.
• Experience directing talent or a Founder on camera.