Responsibilities

• Developing content ideas and formats based on unreleased and released music
• Creating weekly content direction (hooks, angles, storytelling approaches)
• Identifying what types of posts resonate with audiences and refining strategy accordingly
• Supporting consistent posting strategy in collaboration with the artist
• Providing insight into trends, formats, and audience engagement patterns
• This is a creative and experimental role. It is not a traditional social media management position and does not require full-time account administration or agency-style reporting.
• Light support with planning and scheduling may be included, but the core focus is creative direction and content ideation

Requirements

• Strong understanding of short-form content ecosystems (TikTok, Instagram Reels, YouTube Shorts)
• Ability to translate music, emotion, and storytelling into clear content concepts
• Experience identifying content patterns, hooks, and repeatable formats
• Familiarity with social media analytics and engagement behavior
• Strong creative intuition and ability to work independently

Preferred

• Experience in music, entertainment, or personal brand growth preferred but not required
• Portfolio or examples of content strategy thinking