Social Media Strategist

New York City, NY (Hybrid)

$24/hr – $29/hrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end on-brand content creation and social execution for luxury hospitality clients, turning shoots into polished assets and a consistent cadence across IG/FB while guiding interns and coordinating with client teams.

  • Content & Brand Execution: Manage content calendar and on-brand captions to align with client voice.
  • Production & Shoots: Lead on-site shoots, model/influencer sourcing, and post-production in post-production tools to deliver finished content.
  • Collaboration & Governance: Align with account teams on goals, schedule itineraries, and oversee community management support.

Job Description

Responsibilities

  • Assist in the development and presentation of annual strategic plans
  • Act as client first-responder for imagery requests and photo needs and content calendar requests
  • Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
  • Guide student interns and post-grads
  • Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
  • Draft mockups and captions for monthly content calendars
  • Own the external editing with client through editorial calendar platform
  • Publish content to Instagram and Facebook in agreed upon cadence
  • Create on-brand Instagram Stories for clients
  • Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally

Requirements

  • College Degree or comparable experience required
  • At least 2 years of experience with digital marketing and/or social media
  • Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
  • Experience using content management tools such as HeyOrca, Sprout Social, etc
  • Experience supporting paid social media campaigns on Facebook and Instagram
  • Experience editing photos (Adobe Photoshop/Lightroom)
  • Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
  • Must have a valid passport for international travel
  • Computer skills, including Word and Excel in a Microsoft Windows environment
  • Excellent oral and written communication skills

Preferred

  • Agency experience preferred
  • Travel and/or hotel industry experience preferred

Benefits

  • J/PR offers a competitive benefits package, including:
  • - Partially sponsored medical, dental, vision, and pet insurance premiums
  • - Monthly Cell Phone Stipend
  • - 401K with matching
  • - Commission
  • - Year-end discretionary bonus
  • - Accrued PTO
  • - Birthday PTO
  • - Flexible Release Fridays
  • - Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
  • - Hybrid office schedule
J/PR logo

J/PR

Global Travel and Lifestyle Agency specializing in public relations, content creation, social media and brand collaborations.

Founded in 2005
New York, New York, USA
181 employees (76 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
39.5%
Direct
43.4%
Referral
7%
Social
8.9%
Paid
1.2%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
73 (40% of company)
Median Career Experience
6 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
3