Social Media Strategist, Instagram

Responsibilities

• Collaboration Across Functions
• - This role does not succeed alone. Your output depends on how well you work across the studio.
• - Partner daily with editors, art and design, and post-production, giving clear creative direction and receiving their craft input as peers
• - Work closely with the Creative Producer on editorial strategy, creative direction, and how social ladders into the broader brand ecosystem
• - Collaborate directly with talent (Alex, Leila, Sharran) and their teams on voice, POV, and content direction
• - Support the Social Coordinator's day-to-day publishing execution, providing strategic direction, copy approval, and performance feedback
• - Translate data and trends into actionable pivots for the team, so everyone downstream knows what to make more of and what to kill
• Instagram-First Growth & Multi-Platform Leadership
• - Own Instagram growth outcomes across our brand ecosystem. Instagram is the primary accountability of this role.
• - Lead Instagram strategy and execution with a clear point of view on Reels, carousels, Stories, and emerging formats

Requirements

• - 5+ years of experience in social production, digital strategy, or social content creation, with a primary focus on Instagram - Proven track record of scaling Instagram accounts through original video content, with receipts (accounts, follower growth, view counts, engagement metrics you can point to) - Demonstrated ability to build and hold a distinct brand voice on social. You can point to accounts you have worked on where the voice is clear, consistent, and different from the noise, AND you can articulate how you built it. - A portfolio that reflects an extremely high creative bar. Your taste is the reference point you will hold post-production and design to. - Strong collaboration instincts. You work well across editors, designers, producers, and talent. You know how to give direction without being precious, and take input without losing conviction. - Hands-on editing proficiency. You can open a project file, cut a Reel, and ship it without waiting on anyone. Premiere or Resolve preferred. - Graphic design, motion design, or other technical content creation skills are a strong plus. The more you can do yourself, the better. - Ability to give clear, specific creative direction to editors and designers, not just react to their work - You can find the 60-second viral clip in a 60-minute video - You understand the specific cultural nuances of Instagram deeply, and are fluent across YouTube, TikTok, X, and emerging formats - You have built systems and processes before, not just executed inside someone else's - You thrive in a studio environment where workflows are documented and repeatable - You understand the importance of AI and are comfortable using it across all workflows

Benefits

• We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings: - Flexible Unlimited Paid Time Off and Company-wide Holidays - Employer sponsored Medical, Dental, & Vision plans - $1,950 annual Employer HSA contribution - FSA options including dependent care - Employee assistance program and mental health resources - Employer match program for 401(k), eligible for both Traditional and Roth accounts - $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more! - For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas * Benefits eligibility applies only to full-time exempt roles.