Social Media Strategist at Coyne PR | Parsippany, NJ

Coyne PR

Social Media Strategist

Parsippany, NJ (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the social media strategy and end-to-end execution for large brands, aligning creative development, influencer partnerships, and data-driven campaigns with cross-functional teams to drive measurable impact.

Growth & Engagement: Lead strategy, content calendars, and reporting to strengthen brand visibility across platforms.
Influencer & Partnerships: Guide influencer contracting, negotiations, and campaign management to maximize reach and relevance.
Team & Delivery: Mentor junior staff while ensuring disciplined execution and clear client communications.

Job Description

Responsibilities

Oversee social media plan development, execution and reporting
Social media account management within integrated teams
Lead creative sessions and opportunistic idea generation
Client relationship management and communication
Budget management
Content calendar development and management
Social media advertising
Influencer partnership contracting, negotiations and management
Crisis communications
Digital measurement/KPIs

Requirements

Bachelor's Degree
5+ years of agency experience in PR, social media, digital and/or influencer
Experience working with large scale brands, specifically in the travel, hospitality and/or consumer industries
Ability to think strategically and creatively and be a problem solver
A strong understanding of the digital landscape and ability to guide your team to deliver results-driven activations
Experience mentoring and developing a staff
Outstanding written and oral communication and presentation skills

Coyne PR

Every day is Independence Day at Coyne PR.With more than 135 full-time professionals, Coyne is one of the Top 20 Independent public relations firms in the U.S. Founded in 1991, we have grown steadily with a reputation for big creative thinking, hard work and a deep dedication to client service. Our integrated approach and capabilities to effectively convey messages across earned, shared, paid and owned media for our clients have garnered more than 1,000 industry awards including the 2019 Creative Agency of the Year and the 2016 Best Agency to Work For Globally by The Holmes Report.Our client roster includes the most respected companies in the world and those that want to be, including Hilton Worldwide, Hard Rock International, Shell Oil, Chrysler, Pfizer, VTech and Columbia Business School, among many others.In addition to offices in New Jersey and New York, the agency’s footprint spans across 115 cities, in 49 countries on six continents through our partnership in The Worldcom Public Relations Group®.Visit our website to learn more about why you should INSERT COYNE into your marketing and communications mix.

Founded in 1991

Parsippany, New Jersey, USA

171 employees (30 in marketing)

www.coynepr.com