Responsibilities

• Own and execute Consuela’s organic social media strategy across Facebook, Instagram and TikTok
• Develop platform-specific content strategies aligned with brand priorities, product launches, campaigns, and storytelling moments
• Create and manage social content calendars balancing planning with trend-responsive opportunities
• Partner cross-functionally to align social storytelling with campaigns, retail, ecommerce, and community engagement
• Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content
• Continuously evaluate platform performance and optimize content based on insights and analytics
• Concept and create social-first content reflecting Consuela brand voice, aesthetic, and spirit
• Collaborate with Creative and Brand teams to translate campaigns into social storytelling
• Capture real-time content including photo, video, Reels, TikToks, behind-the-scenes, and community content
• Write engaging social copy aligned with Consuela brand

Requirements

• 3–5 years of experience managing and growing organic social media channels for a consumer-facing brand
• Proven success creating high-performing content on Instagram and TikTok specifically
• Deep understanding of social media algorithms, platform behaviors, and engagement drivers
• Strong creative eye with experience capturing and editing social-first photo and video content
• Exceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiences
• Strong understanding of internet culture, trends, creators, and evolving social behaviors
• Highly organized with strong project management and cross-functional communication skills
• Comfortable balancing strategic planning with hands-on content execution
• Experience working in fast-paced, growth-stage environments with evolving priorities
• Passion for fashion, art, storytelling, hospitality, and creating meaningful brand experiences
• Experience using social media management, analytics, and content editing tools preferred

Preferred

• You bring energy, curiosity, and creativity into every room and every project
• You are deeply plugged into culture and naturally ahead of trends
• You balance artistic instinct with strategic thinking and measurable performance
• You thrive in fast-moving environments and adapt quickly to change
• You are collaborative, communicative, and highly responsive across teams