Responsibilities

• Ensure consistency, creativity and strategy is implemented across CMU’s social channels
• Develop and execute a cohesive social media strategy aligned with market cycles and enrollment goals
• Identify opportunities to break through the noise of social media and drive organic growth
• Align organic social strategy with paid advertising cycle and admissions milestones to drive enrollments, using data driven insights
• Implement hands on video or photography skills to create engaging social media content
• Work with a team to develop creative concepts and campaigns and oversee their implementation.
• Utilize content creation platforms that optimize clickable and watchable content
• Identify opportunities to leverage UGC content that highlights student experiences
• Assemble and lead a team of campus-wide content contributors from multiple departments
• Hire and lead a team of students who support trending videos and reels as well as UGC content

Requirements

• Bachelor’s degree from an accredited four-year college or university
• 2-3+ years of experience managing social media for a brand (preferably in higher education, but not required)
• Ability to write, edit and proof with attention to audience, tone and nuance.
• Experience in creating content (videos, photos, feature stories) for use on social media, websites or advertising.
• Demonstrated experience with current and developing social media channels and social media management software.
• Organized enough to run a calendar, but flexible enough to pivot when necessary
• Passion for storytelling, community building, and brand building
• Strong interpersonal communication and customer service skills.
• A valid driver’s license is required.

Preferred

• A portfolio of existing social media content

Benefits

• Excellent health and retirement benefits package