Responsibilities

• Social Strategy & Demand Generation
• Develop and own the organic social strategy across our retail brands, building each brand's presence and voice in line with our positioning and target consumer.
• Treat social as a demand-generation and lead channel, not just an awareness play - build content and campaigns designed to grow an engaged following, drive qualified traffic and leads, and support both ecommerce and retail foot traffic.
• Bring a clear point of view on where social is headed: platform strategy, content formats, community-building, and how social connects into the broader marketing funnel.
• Embrace learning our target consumer deeply - who they are, what triggers a flooring project, and what moves them from browsing to buying - and let that insight drive the content.
• Content Creation & Brand Storytelling
• Create compelling, brand-aligned content across platforms, choosing the right format for the moment - short-form video, photography, and stills - to show our brands and our customers' real lives and homes at their best.
• Plan, shoot, and edit high-quality photo and video content, from quick in-the-moment capture to more produced pieces.
• Partner with the Manager, Brand & Creative to establish the social look and feel for each brand - defining the visual style and the content pillars that guide what we post and why.
• Write social copy that's engaging and on-brand, collaborating with the copywriter to stay true to each brand's voice and messaging.

Requirements

• 3–5 years creating content and managing social media for a brand, with demonstrated results growing and engaging audiences across platforms.
• A builder's mindset - you've grown something, tested into what works, and can point to social driving real outcomes (followers, traffic, leads, or sales), not just posting on schedule.
• Strong photography and videography skills, with the ability to shoot, edit, and publish high-quality photo and short-form video content using standard editing tools.
• Working proficiency in design tools and comfort adapting and producing visual assets.
• Strong critical thinking and problem-solving - able to operate with ambiguity, figure things out, and get to done without waiting to be told how.
• A genuine self-starter: resourceful, fast, and comfortable owning outcomes in a growing, evolving brand.
• Excellent writer with a sharp eye for composition and basic design principles.
• A passion for interior design, home inspiration, and the home-improvement space.
• Excellent communication and collaboration skills across a cross-functional team and outside partners.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Preferred

• Event experience a plus.