Responsibilities

• Evolve the brand. Define and protect Align’s voice, tone, and visual identity across every touchpoint - you’re the final quality check on how we show up.
• Run our social and Brett’s. Own day-to-day social for Align and the owner’s personal brand: strategy, calendar, capture, posting, and engagement, with a clear content point of view and metric goals. Develop and implement comprehensive social media strategies aligned with overall marketing goals to enhance brand visibility and engagement across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Turn social into a recruiting magnet. Showcase agent wins, culture, and results so our brand actively attracts agents - every post is a recruiting touch, connecting social directly to the funnel.
• Report and adjust - always growing. Monitor social listening tools and conduct audience analysis to gather insights on consumer sentiment, trending topics, and competitive positioning. Optimize content for search engines (SEO) and leverage keyword research to increase organic reach while utilizing paid advertising options like Facebook Advertising and Google Analytics for targeted campaigns.
• Direct the content machine. Plan and run agent content shoot days; brief and quality-control the in-network photo and video roster from capture to published post.
• Fuel recruitment. Partner with Growth and the recruitment-funnel on campaign strategy and copywriting; keep recruiting content, landing pages, and campaigns on-brand and converting.
• Level up the systems. Work with the events coordinator and vendor roster, refine the playbooks, and steward the budget with clear ROI reporting.

Requirements

• 3+ years in social & brand marketing; a portfolio of accounts and content you’ve grown.
• A storyteller and doer. You set the content strategy and personally produce and post at a high level — brand and personal-brand accounts alike.
• Recruiting instinct. You see how brand and content pull people in, and you build with the funnel in mind.
• Systems fluency. Experience with Asana, GoHighLevel, Slack, and Canva is a strong plus.
• Real estate / brokerage / recruiting-marketing experience is a strong plus.

Preferred

• Real estate / brokerage / recruiting-marketing experience is a strong plus.
• Experience with Asana, GoHighLevel, Slack, and Canva is a strong plus.

Benefits

• Flexible schedule
• Paid time off
• Professional development assistance