Responsibilities

• Content Production: Shoot, edit, and produce high-quality video content optimized for platforms like Instagram (Reels), TikTok, YouTube (Shorts & long-form), and Facebook.
• Patient & Team Storytelling: Conduct warm, professional video interviews for patient testimonials and film clinical staff explaining dental procedures, hygiene tips, and treatment options.
• Clinical Behind-the-Scenes Coverage: Capture live dental procedures, behind-the-scenes office culture, and practice highlights while adhering strictly to patient privacy (HIPAA) standards.
• Social Media Strategy & Planning: Develop and execute an organic content calendar, write engaging captions, research trending audio/hashtags, and manage posting schedules across all locations.
• Community Engagement: Monitor social channels, respond to comments and direct messages in a warm, welcoming brand voice, and encourage local community interaction.
• Performance Tracking: Analyze monthly video performance metrics (reach, engagement, video completion rates) and refine strategy based on data.

Requirements

• Video & Photo Expertise: Strong portfolio demonstrating skills in shooting (using professional cameras or modern mobile rigs), lighting, crisp audio capture, and video editing (Premiere Pro, CapCut, DaVinci Resolve, or Final Cut).
• Social Media Mastery: Deep knowledge of algorithm trends, best practices, and video formatting for Instagram Reels, TikTok, YouTube, and Facebook.
• On-Camera Directing & Communication: Ability to make non-professional talent (patients and staff) feel comfortable, confident, and natural in front of the lens.
• Healthcare / HIPAA Awareness: High level of professionalism and discretion when working in a clinical setting; willingness to follow patient consent and privacy protocols.
• Organization & Strategy: Strong project management skills to schedule shoots across multiple locations and maintain a consistent posting pipeline.

Preferred

• Prior experience creating content for healthcare, wellness, aesthetic, or medical practices.
• Graphic design basics (Canva, Photoshop) for thumbnails and visual assets.
• Experience with basic local social media ad management.