Responsibilities

• Manage the daily posting, scheduling, and overall brand presence across the university's flagship social media channels (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook).
• Develop, execute, and maintain a comprehensive organic social media content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, Instagram, etc.) that aligns with the university’s brand voice and communication goals.
• Research, interview, and write compelling short-form stories (social media captions, video scripts, campus highlights) that align with long-form narratives for the university's primary channels.
• Act as a key liaison to coordinate storytelling and social coverage with crucial campus stakeholders, including academics, athletics, alumni engagement, advancement, enrollment, career services, and more, ensuring all facets of the university are represented.
• Adapt long-form editorial pieces into bite-sized, platform-native social content, ensuring organic social efforts directly support and amplify the universitywide editorial calendar.
• Develop and maintain collaborative and successful relationships with partners across the university
• Foster positive university affinity by actively engaging with prospective students and parents, current students, faculty, staff, alumni, and donors in not just the organic social content creation, but within comment sections and direct messages daily.
• Track and analyze organic KPIs (reach, engagement, audience sentiment, etc.) to measure the impact of content, campaigns, and stories and optimize future content strategies.
• Monitor social channels for reputational issues, managing public relations statements and work on issues mitigation at the direction of the senior director of communications

Requirements

• Bachelor’s degree in communications, advertising, digital marketing, or related field is required
• 2-4 years experience running social media accounts with integrated marketing and communication campaigns
• Understanding of digital channels and best practices (Sprout Social, Facebook, LinkedIn, Tik Tok and more), including metrics and the user experience
• Highly collaborative, engaging, strong communication skills
• Strong organizational skills including attention to detail and multitasking skills.
• Working knowledge of Wrike or other project management software helpful.
• Understanding of and ability to translate social media metrics into actionable insights, showing a clear understanding of what makes an individual post/campaign succeed or fail.
• Excellent writing, editing, proofreading, and oral communication skills; a focus on ad and marketing writing. Understanding of design software or templates is helpful.
• Advanced collaborative skills and team building orientation to work effectively and harmoniously with technical and non-technical colleagues.
• High ethical standards and integrity required, appreciation working for a Lasallian Catholic organization where mission and values ground all work

Preferred

• Experience crafting photo and video content for social media use preferred
• Knowledge of AP style is preferred

Benefits

• Saint Mary’s University of Minnesota offers a comprehensive benefit package including health, dental, vision, life and disability insurance, flexible spending, retirement pension plan, and both undergraduate and graduate tuition remission plans.