Social Media Specialist

Boston, MA (Hybrid)

$73K/yr – $130K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end social content program from planning to optimization, coordinating content creation, publishing, and performance insights across platforms.

  • Manage content calendars and platform-specific copy
  • Align with design, insights, and paid support
  • Track KPIs and deliver optimization recommendations

Job Description

Responsibilities

  • Content Planning & Development
  • Build and maintain social content calendars based on established channel strategies, business priorities, and communications frameworks
  • Draft platform-specific social copy based on approved messaging, creative briefs, and channel strategy
  • Coordinate with Insights & Intelligence and Community & Listening to identify content opportunities informed by audience insights, social listening and trends
  • In partnership with design and agency teams, develop content optimized for individual platforms and audiences
  • Coordinate SME reviews, approvals, and asset delivery
  • Attend enterprise content sharing meetings and share plans as appropriate
  • Publishing & Paid Support
  • Manage day-to-day publishing and scheduling across owned social media channels
  • Monitor live content and channel activity, flagging emerging issues and opportunities

Requirements

  • Hands-on experience managing brand social channels, including content calendars, copywriting, publishing, and reporting
  • Proficiency with social media management, analytics, and publishing tools

Preferred

  • 3+ years in social media, content or digital marketing; healthcare or regulated industry experience
  • Familiarity with healthcare compliance requirements
  • Excellent writing and editing skills with the ability to adapt content across platforms and audiences
  • Strong understanding of major social platforms, formats, and best practices
  • Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment

Benefits

  • Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

Posted range

$73K/yr – $130K/yr

Taken straight from the job posting.

See all UnitedHealth Group salaries

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K

Recent News

UnitedHealth Group logo

Social Media Specialist

UnitedHealth Group · Boston, MA · Hybrid