Social Media Specialist at Ume Tea | Mountain View, CA

Ume Tea

Social Media Specialist

Mountain View, CA (Unknown)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own the creation and curation of short-form social video content, turning trends into on-brand assets that shape UMe’s online personality across TikTok, Reels, and up-and-coming formats.

Content Creation: Produce engaging clips with fast pacing, hooks, and platform-native storytelling for TikTok/IG Reels/Xiaohongshu.
Concept & Viral Momentum: Brainstorm campaigns and social ideas that can go viral while staying true to the brand voice.
On-Camera & Direction: Occasionally shoot on camera or direct talent to ensure consistent aesthetics and personality across videos.

Job Description

Responsibilities

Shoot and create short-form content for TikTok, Instagram Reels, Xiaohongshu, etc.
Capture in-store moments, drinks, events, and lifestyle content
Edit videos with strong pacing, hooks, and trendy formats
Brainstorm viral concepts, campaigns, and social ideas
Stay on top of social trends, memes, sounds, and creator culture
Occasionally appear on camera or direct talent for shoots
Help shape the visual identity and online personality of UMe

Requirements

Has experience creating content for TikTok / IG Reels
Has a good eye for aesthetics, framing, lighting, and storytelling
Understands what makes content engaging and shareable
Is comfortable filming on iPhone and editing short-form videos
Loves kawaii, lifestyle, food/drink, and community-driven brands
Is proactive, creative, and chronically online (in a good way)

Preferred

Photography skills
Experience with CapCut, Premiere Pro, or Canva
Familiar with Bay Area food/lifestyle scene
Comfortable being on camera

Ume Tea

Since its founding in Silicon Valley in 2019, Ume Tea has transformed the bubble tea landscape in America. Determined to set ourselves apart from classic boba shops, we created an extensive menu that features classic drinks, creative new flavors, and delicious eats.Our slogan, It's All About U and ME, reflects the brand's fun style and mission to connect with customers through the joy of a high-quality tea experience. Not only are our drinks delicious, but we also bring excitement to our customers' lives with our adorable bunny mascot, distinctive pink aesthetic, and innovative products featuring cute plushies.Now with twelve stores in the Bay Area, Los Angeles, and Chicago, Ume Tea's commitment to creativity, quality ingredients, and fun experiences has resulted in a loyal fanbase across the country.

Founded in 2019

Mountain View, California, USA

2 employees

umeteaca.com