Responsibilities

• Own TTI’s social media strategy across all active platforms
• Drive platform growth with quality, authentic content and meaningful engagement — not just follower counts
• Identify relevant social trends and audience interests within the therapist education and mental health professional market
• Identify high-performing content trends and engagement patterns and apply those insights to ongoing strategy
• Proactively bring new content ideas, platform trends, and growth opportunities to the team
• Understand the nuances of relationship-driven marketing within the therapist education space
• Draft social media posts aligned with TTI’s voice, values, and campaign calendar
• Submit posts for review and approval prior to publishing
• Utilize HubSpot scheduling tools to connect social content to active campaigns and track engagement
• Own the strategy for TTI’s online community

Requirements

• 4+ years of experience managing social media strategy and content for a brand, organization, or professional community
• Demonstrated ability to grow and engage audiences with authentic, strategic content
• Strong understanding of platform-specific best practices (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)
• Experience with content scheduling tools; HubSpot or comparable platform experience preferred
• Excellent written communication skills with the ability to adapt voice and tone across platforms
• Comfort with video content strategy, including short-form and long-form formats
• Data-driven mindset with experience using analytics to guide content and strategy decisions
• Ability to work independently and proactively in a remote, fast-paced environment

Preferred

• Background in health, wellness, mental health, or professional/continuing education markets a plus
• Experience building and managing online communities
• Familiarity with HubSpot marketing tools
• Video editing or production experience
• Experience with AI-powered content tools

Benefits

• Paid Time Off (PTO) and Sick Leave
• Paid Company Holidays
• 401(k) Retirement Plan with Company Match (eligible after 6 months)
• Education/Professional Development Stipend
• Technology Stipend
• Flexible Hours (Core working days are Monday through Friday; daily start and end times are flexible based on role needs, team collaboration, and manager discretion)
• Discretionary Bonus eligible, subject to individual performance and company eligibility requirements
• Optional Health Insurance Stipend (see below)
• Health Insurance Stipend up to $350/month for employees not covered under another health insurance plan and who independently enroll in and maintain a qualifying individual health insurance policy.
• To receive the stipend, employees must (1) certify they are not enrolled in another group or employer-sponsored plan, and (2) provide proof of their individual plan enrollment. The stipend is paid as a separate taxable reimbursement upon submission of documentation.