Social Media Specialist

Responsibilities

• Create engaging social-first content, including graphics, photos, short-form video, Reels and Stories.
• Manage and publish content across our social media channels.
• Find great stories throughout our organization and turn them into compelling social content.
• Engage with our online communities and help build meaningful relationships with audiences.
• Help plan and execute organic and paid social campaigns.
• Use analytics to understand what's working—and adjust when it isn't.
• Cover programs, events and community activities in real time.
• Keep an eye on trends, emerging platforms and new ways to reach audiences.
• Work with colleagues across Programming, Production, Education, Development and Communications.

Requirements

• Have experience creating and managing social media or digital content for an organization or brand.
• Can write well and know how to adapt your voice for different platforms and audiences.
• Know your way around major social platforms and understand what makes content work on each.
• Can create graphics and/or edit video using tools such as Adobe Creative Cloud, Canva or comparable platforms.
• Are organized enough to manage a content calendar but flexible enough to jump on a great idea.
• Can work independently, collaborate with different personalities and receive feedback without losing your creative spark.
• Bring good judgment to what you post, how you engage and when you ask questions.

Preferred

• Two or more years of relevant professional experience is preferred, but not required.
• A bachelor's degree is not required.