SOCIAL MEDIA SPECIALIST

Responsibilities

• Content Calendar Ownership: Build, maintain, and schedule monthly organic social media calendars for U.S. and international markets, localizing themes and messaging per region under strategic oversight from the Social Team Lead.
• Cross-Department Collaboration: Alongside Social Team Lead and Social Media Manager Collaborate with Creative, Community, Ecommerce, and PR teams to align social content with campaigns, product launches, seasonal moments, and events, integrating UGC, community feedback, and insights into future content.
• Copywriting & Translation: Create social media copy in English, with the option to adapt into Spanish to maintain brand voice consistency across markets. Support translation efforts using tools like HeyGen, ChatGPT, and Claude.
• Content Scheduling and Publishing: Schedule and publish all created content on social media platforms using backend tools such as Sprout, ensuring timely and accurate execution.
• Visual & Video Production: Create and edit short-form content, including trend-driven videos and event support assets, using tools such as CapCut or Edits. Collaborate with the creative team for larger-scale asset requests.
• Profile & Platform Management: Ensure all social media profiles, including bios, links, banners, pinned posts, and profile visuals are regularly updated and aligned with brand standards.
• Performance Tracking & Insights: In collaboration with the Social Team Lead and Social Media Manager, monitor and analyze social media content performance, deliver monthly and quarterly reports as needed with actionable insights, and identify top-performing posts for replication in future calendars.
• Trend Awareness & Adaptation: Stay current with platform updates and cultural trends, strategically integrating relevant trends into content to maximize engagement.
• Event Content Support: Partner with the XM team to capture and produce social media content at events, whether by providing creative direction and assets to the team present at the event, or by shooting, editing, and posting in real time.
• Influencers Resourcing Support: Assist the Social Team Lead with sourcing potential influence partners, gathering creator details, and organizing content for review.

Requirements

• Writing & Editing: Strong English writing and editing skills, with Spanish proficiency considered a plus.
• Communication: Excellent communication and collaboration skills across teams and markets.
• Experience with CapCut, HeyGen, Sprout Social, and Meta Business Suite or similar platforms
• Solid understanding of Facebook, Instagram, TikTok, YouTube, X, and Pinterest
• Strong attention to detail and creative sensibility
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Comfortable receiving feedback and collaborating cross-functionally
• AI Knowledge for content creation
• Bachelor's degree in marketing, communications, or related field
• 2–3 years’ experience in social media content creation and calendar ownership

Preferred

• Spanish proficiency is a plus
• International content experience is a plus