Responsibilities

• Strategic Planning: Develop and implement social and digital media content strategies that align with the goals of SCHEELS and its key vendors
• Performance Optimization: Analyze data and customer sentiment to provide actionable recommendations that increase reach, engagement, web traffic, and conversions
• Industry Knowledge: Passion for sports and athletics with an interest in staying on-top of industry trends, current events and news related to the sports category
• Customer Service: Deliver premier service to both internal teams and social followers through professional, timely, and authentic community engagement
• Cross-Functional Collaboration: Partner with merchandising, buying, and marketing offices to execute cohesive promotions, contests, and integrated digital campaigns
• Decision-Making: Exercise professional judgment and tact when addressing project needs and working with all levels of the organization
• Campaign Governance: Oversee campaign management to ensure all messaging aligns with brand standards and meets high-level approval requirements
• Platform Expertise: Maintain advanced knowledge of social media platforms and digital marketing best practices to serve as the brand voice across channels including Facebook, Instagram, and TikTok
• Content Management: Research, create, and schedule high-quality content, ensuring the effective distribution of "SCHEELS Expert" assets across all marketing channels
• Operational Excellence: Ability to be organized, multi-task, and maintain all aspects of social media

Requirements

• Customer Service
• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Culture
• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
• Show respect and appreciation for others and SCHEELS
• Arrive to work and meetings 10 minutes early
• Team Mentality
• Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability