Responsibilities

• Design, build, and execute our social media presence across all channels to best support the multiple overarching goals of the company.
• Oversee campaign calendar and direction for all social channels.
• Work closely with third party resources and partners with a highly technical approach to plan and execute social media campaigns for brand awareness, lead generation and talent recruitment.
• Build and implement social media campaigns that have relevant, interesting, and innovative content to boost customer engagement and interaction across multiple platforms.
• Train internal teams on the company’s social media strategy in order to maintain a cohesive brand strategy across social media.
• Develop new and innovative social media growth and awareness strategies to untap new market share.
• Expert usage of all social media platforms; knowledge of Martech stack, including Hubspot marketing automation software, WordPress, Zapier, and CRM system

Requirements

• Bachelor’s Degree or diploma in a relevant discipline, or commensurate experience
• 5 years of experience managing marketing channels in a B2C environment, with a focus on social media marketing.
• Proven work experience as a social media specialist, manager or strategist.
• Hands on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics and how to apply these.
• Must demonstrate proficiency with WordPress and Microsoft Office programs (advanced Excel skills preferred).

Benefits

• If you join Spectrum as a full-time team member, your story will include eligibility for medical insurance, dental insurance, vision insurance, life insurance, and other voluntary insurance options.
• All part-time and full-time team members are eligible to participate in our 401(k), for paid time off, holiday pay, Daily Pay and discounts through Perk Spot.
• Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.