Social Media Specialist, Smeal College of Business

Pennsylvania, USA (Hybrid)

$49K/yr – $71K/yrMid Level1+ years expFull time

Posted 3 days ago

Job Summary

Own and manage the college's social media program, driving content strategy, campaign development, publication, and performance reporting while coordinating with Marketing and Strategic Communications and the Business Career Center.

Develops and maintains an integrated content calendar aligned with the digital strategy.
Produces, publishes, and analyzes social media content and campaigns to boost engagement and brand goals.
Monitors sentiment and reputation, providing actionable insights to leadership and teams.

Job Description

Responsibilities

Develops and maintains an integrated content calendar for all social media and other college channels in alignment with a college-wide digital communication strategy and plan.
Collaborates with other members of the Marketing and Strategic Communications team to develop social media campaigns to increase engagement and followers while supporting the college brand and program goals.
Produces and publishes social media content for all college channels in collaboration with the Marketing and Strategic Communications team and other college staff members.
Develops standard reports on social media activity and integrates performance data with college marketing and communication dashboards.
Regularly monitors, analyzes, and reports on Penn State Smeal's social media sentiment and online reputation and advises Marketing and Strategic Communications department leadership and staff regarding response opportunities and needs and other interventions as appropriate.
Stays abreast of emerging social media trends, best practices in social media management and engagement, and the latest technology solutions for optimizing effectiveness.
Partners with the Smeal Business Career Center to engage recruiters, hiring managers, and students through targeted marketing and communication support.

Requirements

Bachelor's Degree
1+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications: None
Applicants must be authorized to work in the U.S.

Benefits

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time.
One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu