Social Media Specialist

Responsibilities

• Manage the enterprise social media calendar across priority channels, coordinating content for multiple business lines, audiences, and campaign timelines.
• Draft platform-appropriate copy, creative briefs, executive posts, and short-form content that make complex behavioral health, education, and workplace topics accessible and engaging.
• Publish and schedule approved content, maintain accurate links and tagging, and complete final quality checks before posts go live.
• Partner with Creative and Brand, Content, Demand Generation, Product Marketing, and business-unit leaders to gather inputs and convert broader campaign plans into effective organic social content.
• Monitor comments, messages, mentions, and relevant conversations; respond or route issues promptly while following brand, privacy, and escalation guidelines.
• Track channel and content performance, identify practical insights, and recommend adjustments to topics, formats, cadence, and distribution.
• Stay current on platform changes, audience behavior, and emerging formats, testing new approaches when they support the brand and business goals.
• Maintain organized content, approvals, and reporting records so stakeholders have clear visibility into upcoming and completed work.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent practical experience.
• 2 to 4 years of experience supporting organic social media for a company, agency, or mission-driven organization.
• Strong writing and editing skills, with work samples that demonstrate an ability to adapt voice and format for different audiences and channels.
• Hands-on experience with major social platforms and a social scheduling or listening tool such as Sprout Social, Hootsuite, or a comparable platform.
• Working knowledge of social analytics and the ability to turn results into clear recommendations.
• Strong organization, attention to detail, and follow-through across multiple concurrent deadlines.
• Ability to collaborate effectively with designers, content partners, subject-matter experts, and senior stakeholders in a remote environment.

Preferred

• Experience in healthcare, behavioral health, education technology, HR technology, or B2B software.
• Experience developing short-form video concepts, repurposing long-form content, or supporting executive social media.
• Familiarity with accessibility, privacy, and brand-review considerations for social content.