Responsibilities

• supporting content publishing and engagement on all flagship channels (Facebook, X, Instagram, LinkedIn, TikTok and YouTube).
• The Social Media Strategist will serve as social media expert on their respective cross-functional teams, building channel-specific distribution plans, reporting on performance insights and communicating platform-specific nuances.
• This role reports to the Director of Social Media while working closely with all members of the social team – as well as their cross-functional teams – to promote channel-specific storytelling across all platforms.
• This position focuses on enhancing Purdue’s presence on social media, supporting university-wide strategic initiatives and fostering an environment of Boilermaker pride online.
• This position will collaborate with strategists, creative team, communications team and campus partners to deliver engaging storytelling and compelling content to Purdue University’s key audiences.

Requirements

• Bachelor's degree in Marketing, Communications, Publications, or related field
• Two (2) years of professional experience managing brand social media channels
• Experience using Sprout Social or another social media planning and listening platform
• Excellent time management, adaptability in a fast-paced environment, and strong cross-functional communication skills
• Organizational skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Willingness to work outside of “standard” business hours
• Comfortable learning new software and platforms for social media
• Demonstrated examples of self-awareness and a can-do attitude
• Attention to detail and ability to prioritize work
• Customer service orientation with a "can-do" attitude