Public Affairs Specialist (Social Media)

Responsibilities

• Developing, coordinating, and executing comprehensive social media content plans and campaigns designed to effectively communicate the CBP mission, programs, and services. This involves researching, creating, and publishing diverse digital content including graphics, video, and written posts while ensuring strict adherence to agency brand guidelines, communication policies, and established clearance procedures to maintain accuracy and relevance.
• Monitoring social media platforms and online discussions to track public sentiment, emerging trends, and conversations regarding agency operations and policies. The incumbent utilizes specialized analytics tools to evaluate key performance indicators, such as reach and engagement, and prepares detailed reports and actionable recommendations to support leadership in refining messaging and maintaining situational awareness.
• Managing daily public engagement by reviewing and responding to inquiries and comments across all agency channels. This includes identifying and addressing misinformation related to agency operations and illegal immigration, while coordinating with subject matter experts and legal counsel to ensure all public-facing communications comply with federal privacy, security, and records management requirements.
• Providing expert strategic advice to Public Affairs leadership and agency officials regarding the development and execution of social media communications. The incumbent participates in planning meetings to integrate digital efforts into broader agency objectives, identifies potential communication risks, and recommends proactive strategies to enhance public understanding of the agency's mission and activities.

Requirements

• You must be a U.S. Citizen to apply for this position
• Males born after 12/31/1959 must be registered with Selective Service
• Primary U.S. residency for at least three of the last five years (additional details below)
• All pre-employment processes will be conducted in English
• You may be required to pass a background investigation
• CBP follows the DHS Drug-Free Workplace Plan for drug testing procedures
• As an employee of CBP, you will be joining a workforce that is dedicated to accomplishing our mission while maintaining the trust of our Nation by strictly adhering to all government ethics standards. Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes. Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties. Please review further details via the following link.
• DHS uses E-Verify, an internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify including your rights and responsibilities.
• Bargaining Unit: This is a bargaining unit covered position, represented under the National Treasury Employees Unions - NTEU. For local chapter contact information see Chapter Websites - National Treasury Employees Union - NTEU
• This vacancy has a local commuting area requirement, as defined below: The area surrounding the duty station by which people reasonably travel back and forth from home to work; Or The employee's permanent duty station is located within the reasonable travel area surrounding the duty station of this vacancy; Or if applicable For employees who are detailed or temporarily promoted for more than 1 year to another duty location, the detailed or temporary duty location is considered to be the duty location of record for commuting area purposes. For employees detailed or temporarily promoted for less than one year, the permanent duty location is considered the duty location of record for commuting area purposes.

Benefits

• A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
• Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.