Social Media Specialist

Responsibilities

• Keep your finger on the pulse of social media trends, tools and opportunities for our clients and serve as the social media expert for our team. Be able to recommend new ideas to get the most out of social media platforms based on your understanding of how they work and how consumers are using them today. Fresh thinking, constant curiosity, pushing boundaries.
• Plan, develop, implement, and manage social media strategies across all social platforms.
• Create engaging and shareable content, including copy, visuals, and video.
• Manage and coordinate UGC strategy, inclusive of identifying creators, coordinating content development and implementation of UGC across paid and traditional social channels.
• Monitor and analyze metrics and data and competitor activity to optimize strategy. Be able to report on what is working and why, as well as what isn’t working and what you recommend we do about it.
• Collaborate with cross-functional teams to ensure consistency in brand messaging so that our social channels are in lockstep with the rest of our program.
• Community management inclusive of ideation to further build our social community, and respond to comments, messages, and inquiries promptly and professionally.
• Stay up-to-date with industry best practices and emerging trends in social media.
• Actively engage in agency promotion, professional development, and team building.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Minimum of three years of experience managing consumer-centric social media accounts, ideally in an agency or fast-paced setting. Please come with examples!
• Strong knowledge of Meta Business Suite and Ads Manager, along with other social media platforms, trends and analytics.
• Excellent copywriting, communication and presentation skills.
• Experience with social media scheduling/analytics tools (Sprout, Meta Business Suite, Hootsuite, etc.)
• Super creative, social-media-minded big thinker with the ability to generate fresh, innovative ideas you know will hit on social.
• Strong communication skills to help sell-in your big ideas for social media. Detail-oriented, organized and able to meet deadlines is a must.
• Experience working with an agency is a plus.