Responsibilities

• Translate communications priorities into channel-specific social media plans and content
• Manage and maintain a rolling social content calendar across platforms
• Execute paid and organic social campaigns that support membership goals, organizational initiatives and key deadlines
• Support real-time social coverage and content needs related to events, announcements and emerging priorities
• Write, edit and publish content across NATA’s social media channels
• Develop social-first content and adapt long-form organizational messaging into engaging, platform-specific social content, including graphics, short-form video and campaign assets, partnering with the graphic designer for visual assets
• Monitor and respond to social engagement while identifying audience trends, engagement opportunities and emerging issues
• Support ambassador engagement and identify opportunities to expand and amplify user-generated content
• Track and report on social media performance, identify relevant KPIs and recommend opportunities for optimization
• Use performance data and platform insights to refine content strategy, messaging and posting cadence
• Reports to the Director of Communications
• Collaborates across departments to support aligned messaging, campaigns and organizational priorities
• Coordinates with internal teams, external partners and sponsors to support campaign visibility and social amplification

Requirements

• Bachelor’s degree or equivalent professional experience in marketing, communications, or related field
• Experience managing social media accounts for a brand, organization, or association
• Proven ability to plan and execute social campaigns, not just schedule or publish content
• Strong writing and editing skills with attention to tone and clarity
• Experience using social media publishing, engagement and analytics tools
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Ability to adapt quickly to shifting priorities and real-time communications needs

Preferred

• Experience working in an association, nonprofit, or membership-based organization
• Experience supporting event promotion and deadline-driven campaigns
• Basic design and video editing skills
• Familiarity with multi-channel marketing and campaign coordination across social, email, web and paid media

Benefits

• medical, dental, and vision insurance
• generous PTO and paid holidays
• 401(k) retirement and pension plan
• flexible work environment
• professional development support
• life insurance coverage