Responsibilities

• Work with marketing specialists to strategize, plan and implement email and social media campaigns.
• Curate and publish high-quality, engaging content that is customized for each social media platform. This will diversify our content to keep followers engaged on each platform.
• Develop and execute a comprehensive social media strategy that includes content calendars, posting schedules, and campaign plans.
• Monitor industry trends and competitors to identify opportunities for our non-paid social presence.
• Work with marketing specialists to design, build, and maintain our social media presence.
• Collaborate with the Digital Marketing Manager to develop and execute organic social media campaigns that run alongside paid campaigns to maximize the impact of digital spends.
• Identify trends and insights,and recommend ways to optimize spend and performance based on the insights.
• Monitor and analyze social media metrics to make data-driven recommendations for improvement.
• Brainstorm new and innovative growth strategies through digital marketing.
• Engage in community conversations as the Mercyhealth brand, both on our social media pages and community pages.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communication (or related field).
• Certification in Google Analytics (or must be obtained within 12 months of hire)
• FEMA Certification
• FEMA ICS-100 For Health Care/Hospitals Certification (or must be obtained within 12 months of hire)
• FEMA ICS-700 National Incident Management System Certification (or must be obtained within 12 months of hire)
• Good interpretive/analytical skills
• Google Ads and Analytics
• Facebook Ads
• Experience with YouTube Ads
• Excellent editing/writing skills

Preferred

• Experience in social media and health care preferred

Benefits

• Medical, Dental, Vision
• Life & Disability Insurance
• FSA/HSA Options
• Generous, accruing paid time off
• Paid Parental and caregiver leave
• Career advancement and educational opportunities
• Tuition and certification reimbursement
• Certification Reimbursement
• Well-being Programs
• Employee Discounts