Responsibilities

• Contribute engagement-driven content ideas informed by audience behavior, social trends, and pop culture moments
• Align social content with organizational storytelling priorities, conservation messaging, and seasonal initiatives
• Translate programs, events, campaigns, and impact stories into engaging posts, short-form video, graphics, and captions
• Adapt content for diverse audiences while maintaining consistent brand voice and messaging
• Identify emerging platforms, tools, and formats that may enhance reach and engagement
• Partner with Marketing team members and cross-departmental stakeholders to support campaigns, events, announcements, and leadership initiatives
• Ensure social media content supports broader marketing and communications objectives
• Provide guidance and support for social media needs across departments
• Monitor comments, messages, and tagged content across social media platforms
• Respond thoughtfully and professionally to general questions, feedback, and engagement in alignment with brand voice and guidelines

Requirements

• Minimum of 3-5 years of professional social media experience
• Experience managing brand communities and creator relationships
• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Digital Media, or a related field, or equivalent professional experience
• Strong understanding of social media platforms, trends, tools, and analytics
• Excellent written communication skills with strong attention to voice and tone
• Ability to engage diplomatically with diverse audiences
• Working knowledge of photography and video for social media
• Experience using Adobe Creative Suite or similar creative tools
• Ability to manage multiple priorities in a fast-paced environment
• Passion for conservation, wildlife, or mission-driven storytelling

Preferred

• Agency experience or nonprofit experience is a plus