Responsibilities

• Help develop and execute a comprehensive social media strategy across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms, with clear KPIs and growth targets for each.
• Create and produce engaging content across all social channels — with a strong emphasis on video — from concept and filming through editing.
• Drive measurable follower growth and all other social media KPIs per channel: help set channel-specific targets and support the strategy to achieve them through content quality, cadence, paid amplification, and community activation.
• Present monthly and quarterly performance insights on key channel KPIs, along with actionable improvement recommendations, to senior leadership.
• Community management across all major platforms to drive traffic, engagement, conversions, and brand visibility, including managing brand safety and compliance.
• Build brand excitement across the brand’s owned social channels by attracting new followers and transforming existing ones into engaged fans and ambassadors.
• Collaborate with the sales team to design and implement a strong organic growth strategy to increase community size and engagement.
• Train and coach Beauty Guides on social media fundamentals, platform best practices, content creation, and compliant messaging through live sessions and self-serve materials. Design, build, and maintain a comprehensive Beauty Guide Social Media Toolkit. Comfortable presenting and coaching large groups of Beauty Guides virtually and in person.
• Manage a monthly content calendar in alignment with DTC and global sales schedules, working cross-functionally with internal teams to implement content.
• Create campaign toolkits to maintain consistent brand messaging across all channels, including photo and video content creation.

Requirements

• Bachelor’s degree in Communications, Marketing, Media, Visual Arts, or a related field. We welcome applications from candidates who meet all other criteria but hold a degree in a different discipline.
• 3+ years of social media strategy experience for a major brand or multinational company; fashion, beauty, or CPG industry background is a plus.
• Skilled in campaign management, content strategy, and generating high-performing content, particularly video; experience with post-analysis reporting and presentations.
• Self-starter, comfortable in fast-paced settings, with experience in budget and vendor management.
• Proficient in MS Office, Canva, Meta Business Suite, and basic photo and video editing tools (Photoshop, Final Cut, iMovie, Adobe Suite). Video editing skills are a must.
• Passionately about social media, emerging trends, storytelling, and community building.
• Ability to work effectively in a hybrid setting, balancing in-office and remote responsibilities.
• Excellent time management skills and a high sense of ownership and accountability.
• Adept at using AI tools and exploring new technologies to improve workflow, shorten the creative process, and reduce costs.
• Strong skills in community management and community building.

Benefits

• LimeLife offers a competitive compensation package and a comprehensive benefit offering that includes: Medical, Dental & Vision Plans, 401K with company match, 529 plan, Transit and Parking, Flexible Spending Accounts, Life Insurance, Retirement Savings, Employee discount, PTO, and Holidays.