Responsibilities

• The Social Media Specialist II coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under close supervision.
• Works closely with Marketing Department within Strategic Communications to maximize digital efforts.
• Responds to questions/comments on social platforms after conferring with supervisor.
• Tracks metrics and compiles monthly report.
• Monitors social media accounts and elevates concerns to supervisor.
• Creates content to include graphics and videos through platforms such as Adobe Creative Suite and Canva.
• Covers live events for social media on campus during and outside of normal working hours, including nights and weekends.
• Develops strategies for increasing engagement and reach of UA’s social media platforms with an emphasis on benchmarking against SEC competitors as well as other peer institutions.
• Coordinates and maintains The University of Alabama, UA Undergraduate Admissions, and University President's presence on social media on a daily basis.
• Monitors social media accounts regularly with an emphasis on sentiment and engagement of the brand.

Requirements

• Bachelor’s degree and two (2) years of social media, digital marketing, public relations, advertising, and/or communications experience; OR master’s degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.
• Must have valid U.S. driver’s license.
• Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies.
• Applicants under the age of 21 will have some driving restrictions.
• Skills and Knowledge: Excellent communication skills.
• Working knowledge of social media analytics.
• Ability to take photos and video for social media use.
• Familiarity with accessibility practices as it pertains to social media.
• Proficient with mobile devices and common social media apps (Instagram, TikTok, Facebook, LinkedIn, and X).
• Ability to work nights and weekends as required.

Preferred

• Bachelor’s degree in communications, marketing, journalism, public relations, or advertising.
• Experience with Basecamp, Adobe Creative Suite, CapCut, Canva, and Sprout Social.
• Experience maintaining a social media presence in a professional capacity, such as for a brand or company.