Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase brand visibility and engagement.
• Create, curate, and schedule engaging content across various social media platforms, including text, images, videos, and graphics using media editing tools like Adobe Photoshop and Adobe Illustrator.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity, utilizing tools such as Hootsuite and Buffer.
• Manage social media advertising campaigns on platforms like Facebook Advertising to maximize reach and conversions.
• Analyze social media performance data using analytics tools like Google Analytics and social media analytics dashboards to measure campaign effectiveness and optimize future efforts.
• Engage with followers through timely responses, fostering positive relationships through social media communication and relationship management.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) for media editing and content creation.
• Familiarity with social listening tools (Hootsuite, Buffer) and social media platforms’ advertising features (Facebook Advertising).
• Knowledge of SEO principles, keyword research, web analytics, and marketing online analytics to enhance content visibility.
• Ability to analyze media performance analytics and adjust strategies accordingly for optimal results.
• Excellent written communication skills with a keen eye for proofreading and content writing.
• Strong relationship management skills with the ability to coordinate effectively across teams and stakeholders.

Preferred

• Experience in branding, public relations, social media content marketing, video editing, photography, and e-commerce is highly desirable.

Benefits

• Flexible schedule