Responsibilities

• Content Creation and Channel Management (60%) - Manage the day-to-day operation of Haverford College’s institutional social media accounts, including scheduling, publishing, monitoring, and community engagement
• - Create engaging, audience-centered content that brings Haverford’s people, academic experience, programs, values, and community to life
• - Produce social-first content across formats, including short-form video, photography, graphics, written copy, stories, reels, and emerging formats
• - Write and edit compelling social copy that reflects Haverford’s institutional voice while adapting appropriately to individual platforms and audiences
• - Proactively identify stories, voices, events, and moments from across campus and translate them into relevant social content
• - Attend and cover College events, programs, and campus activities as appropriate, including occasional evening and weekend assignments
• - Collaborate with the Marketing and Communications team and other campus partners to develop high-quality multimedia content
• - Cultivate engagement with Haverford’s social media audiences by identifying opportunities to participate in relevant conversations and build meaningful interactions around College-produced content
• - Manage routine community engagement on institutional channels, responding to or routing questions and comments as appropriate
• - Ensure social content reflects Haverford’s brand standards and commitment to accessibility and inclusive communications

Requirements

• One of the following:
• - Bachelor’s degree and two (2) years of relevant professional experience in social media, digital communications, content marketing, or a related field, OR
• - Six (6) years of relevant professional experience in social media, digital communications, content marketing, or a related field
• Professional Competencies
• - Demonstrated experience managing social media channels for an organization, institution, brand, or comparable entity
• - Strong working knowledge of major social media platforms, their audiences, content formats, conventions, analytics, and evolving best practices; including content optimization
• - Excellent storytelling skills; demonstrated ability to create engaging visual and multimedia social content, particularly photography and short-form video
• - Experience developing and managing editorial calendars and coordinating multiple content priorities
• - Experience using social media analytics to assess performance and inform content decisions
• - Experience with Canva, Instagram edits, CapCut, in-app editing, and comparable creative tools

Preferred

• Preferred Qualifications: Experience in higher education, nonprofit, or other mission-driven communications; Experience with social media management, listening, analytics, and reporting tools; Experience contributing to social media governance, account management standards, or organizational social media guidelines; Experience in Adobe Creative Cloud; Knowledge of digital accessibility and inclusive content practices; Experience working with student content creators, interns, ambassadors, or other contributors.

Benefits

• Benefits : The College offers a comprehensive benefits program that includes possible work-from-home opportunities, automatic 10% retirement contribution to your retirement account upon eligibility (no match required), a 50% tuition benefit for dependent children upon eligibility, 14 paid holidays (including the week before New Year’s Day), affordable medical plans, Health Savings Account contribution of $700 for individuals and$1400 for families (no match required, available to employees enrolled in the High Deductible Health Plan), and a beautiful arboretum campus with walking trail and easy public transportation access.