Responsibilities

• The Social Media Coordinator is responsible for creating, shooting, editing, and posting high-quality short-form video, photo, and graphic content across Instagram, TikTok, and other relevant social media platforms to support Century 21 NYC's brand presence and drive customer engagement and store visits.
• Serves as the day-to-day steward of the Company's social voice, working the sales floor to find and produce content, briefing agencies, creators, and the graphic designer, and managing the community across social channels.
• Keeps a single master calendar honest across owned content, agency content streams, and creator posts, ensuring everything lands in the right order on the right days.
• This is a hands-on production role suited to someone who lives on TikTok and Reels, understands current platform trends, and can turn what is on the sales floor into content that is timely, professional, and on-brand.
• Shoots and edits Reels and TikToks in store, including price reveals, new arrivals, store walks, get-ready-with-me content, designer finds, and event coverage, edited in CapCut.
• Produces daily Stories coverage of what is happening in the store: drops, events, staff picks, and live moments.
• Builds event announcements, story frames, and feed statics in Canva using Century 21 brand templates.
• Plans and schedules content campaigns around store events and brand drops.
• Writes on-screen text and captions that lead with a strong hook to drive engagement and stop the scroll.
• Ensures every piece of content reinforces the brand story: real designer product, real prices, one store downtown.

Requirements

• Genuine passion for making content, demonstrated through an active personal or professional account, a portfolio, or both.
• Proficient in CapCut: fast cuts, auto-captions, text overlays, trending audio sync, transitions, speed ramps, and correct export specs for Reels and TikTok.
• Proficient in Canva: brand kits, templates, story and feed sizes, and basic motion.
• Confident shooting on iPhone, producing stable, well-lit, well-framed content with clean audio.
• Native fluency in Instagram Reels and TikTok, including current trends, sounds, and formats.
• Sharp, short copywriting skills, with hooks and captions that drive engagement.
• Fashion literate, with knowledge of the designer names on the floor and the downtown NYC aesthetic.
• Highly organized and self-managed, able to run a content calendar and meet deadlines with minimal supervision.
• Strong briefing skills, able to write a clear content brief and collaborate effectively with the graphic designer, agencies, and creators.
• Available to be in the store on a regular weekly schedule, including some event days.

Preferred

• Asana experience.
• Excel proficiency.
• Dash Social proficiency.
• Experience with scheduling tools such as Meta Business Suite, Later, or similar.
• Photography and basic retouching skills.
• Ability to read platform analytics and translate them into content decisions.
• Retail or fashion industry experience.
• Adobe Premiere or After Effects experience.