Responsibilities

• Develop and implement social media content strategies tailored to each platform's unique audience and format
• Create and manage editorial calendars; produce daily and weekly content including text, images, video, and graphics
• Collaborate with the team to create content including office staff.
• Monitor comments, messages, and engagement; respond promptly and professionally to patient and prospect inquiries
• Manage social media advertising campaigns, including paid promotion strategy and budget allocation
• Stay current with platform algorithm changes, best practices, and emerging trends

Requirements

• Demonstrated expertise across Instagram, Facebook, TikTok, and YouTube with strong understanding of platform-specific best practices
• Experience with video production and editing
• Proficiency with social media management tools (e.g., HubSpot, Meta Business Suite, Hootsuite, or Buffer)
• Solid understanding of SEO, Google Analytics, and social media advertising platforms
• Strong copywriting and content creation skills; ability to write compelling captions and posts across formats
• Proficiency with graphic design software (Adobe Creative Suite or Canva); ability to create or edit visuals
• Excellent organizational, multitasking, and time-management skills
• Strong communication and collaboration abilities

Preferred

• Experience in healthcare, cosmetic surgery, or medical aesthetics marketing
• Track record of growing social media accounts from 10K to 50K+ followers
• Familiarity with HIPAA compliance and patient privacy regulations
• Experience managing social media crisis or reputation situations