Social Media Specialist

San Diego, CA (Hybrid)

$72K/yr – $75K/yrMid Level2+ years expFull time

Posted 8 hrs ago

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Job Summary

Own and manage Feeding San Diego’s complete social media program, from strategy and calendar planning to content creation, community management, and creator partnerships, across multiple platforms.

Owns strategy, planning, and cross-functional collaboration
Leads content creation, publishing, and engagement streams
Oversees creator relationships and performance briefs

Job Description

Responsibilities

Social Media Strategy & Planning
- Develop and refine social media content strategy for each platform, ensuring engaging, educational, and trend-forward content aligned with organizational goals.
- Manage content calendar and performance reporting on Sprout Social; set KPIs, track analytics, and adjust strategies across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Monitor trends and emerging platforms to source ideas, create timely content, and identify opportunities for Feeding San Diego to participate in relevant conversations.
- Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms.
Social Media Content Creation
- Create and publish mission-driven content across social channels, including video, photography, and captions that maintain brand voice.
- Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed.
- Develop authentic, people-first stories by collaborating with program participants, donors, volunteers, and partners to engage diverse audiences.
- Build trust and represent the brand while navigating “Get Help” and “Give Help” narratives to connect with both supporters and community members.

Requirements

Bachelor’s Degree or equivalent experience, particularly in journalism, media, communications, marketing, or advertising
Minimum two years of experience managing social media for an established brand
Hands-on experience and expertise with social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts
Experience using social platforms to find opportunities to engage with existing and potential stakeholders
Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone
Experience using third-party social media platforms such as Sprout Social, Canva, Cap Cut, etc.
Confident in ability to capture video and photos in high-stakes moments on an iPhone; ability to get all the right shots and video clips to tell a visual story
Proficiency with creative production programs including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva, demonstrated through a portfolio of work
Strong portfolio of work showcasing multimedia content creation
Ability to meet deadlines and post to social media accounts in real time, with little need for oversight

Preferred

Proficiency with professional photography and videography equipment and editing software:
Adobe Photoshop and Premiere Pro experience
DSLR/mirrorless camera, audio-recording devices, and professional lighting to capture photo and video in high-stakes moments
Experience working cross functionally with teams in a non-profit setting (development, programs, volunteer, etc.)
Existing non-profit experience working in marketing and communications

Benefits

Employer sponsored healthcare benefits at platinum level for medical
401K retirement plan with company matching
Flexible work environment; Attractive, welcoming office
Supportive time off policies including vacation, sick, & company holidays
Learning & development and recognition programs
Your work has a real purpose and will help change lives in San Diego County.
Supportive and engaged Board of Directors
You’ll be part of a fun, supportive team that works hard and celebrates accomplishments together.
We live by our core values: Agility, Stewardship, Collaboration, Environment, Nutrition & Dignity.
100% of our workforce believes in our mission and vision

Feeding San Diego

3.7 Glassdoor

Feeding San Diego is a non-profit organization on a mission to connect every person facing hunger with nutritious meals by maximizing food rescue. Established in 2007, Feeding San Diego rescues surplus food from local and national food donors before it goes to waste and gets it to people facing hunger in San Diego County. It is the only Feeding America partner food bank in the region. Last year, the hunger-relief organization provided more than 31 million meals to children, families, seniors, college students, military families, and veterans in partnership with a network of more than 350 local charities, schools, colleges, faith communities, healthcare providers, and meal sites. It operates a multitude of hunger-relief and food programs countywide that support people facing hunger with food assistance or resources. Last year, 90% percent of the food distributed by Feeding San Diego was rescued, allowing high-quality food to be redirected instead of going to waste. By diverting more than 32.6 million pounds of food from the landfill each year and using it to feed people facing hunger, Feeding San Diego helps avert 28,986 metric tons of CO2 from being emitted, protecting people and the planet. Every $1 donated helps provide two meals to people facing hunger.Facebook: https://www.facebook.com/feedingsandiegoInstagram: http://instagram.com/feedingsandiegoYouTube: http://www.youtube.com/FeedingSDTikTok: http://www.tiktok.com/@feedingsandiego

Founded in 2007

San Diego, California, USA

95 employees (7 in marketing)

www.feedingsandiego.org

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