Social Media Specialist

Apopka, FL (On-site)

$20/hr – $23/hrMid LevelFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute social media strategy and daily content operations across platforms, driving engagement, brand consistency, and cross-functional collaboration.

  • Lead content creation, scheduling, and performance analysis to optimize campaigns.
  • Coordinate with PR, branding, and SEO efforts while ensuring brand voice across channels.
  • Spanish language proficiency required to engage diverse audiences.

Job Description

Responsibilities

  • Develop and implement comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
  • Create engaging multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
  • Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics through Google Analytics and web analytics tools.
  • Conduct social listening to monitor brand reputation, industry trends, and competitor activity; respond promptly to comments, messages, and reviews to foster community relationships.
  • Coordinate with public relations teams to ensure brand consistency across all channels; support branding initiatives through creative content and campaign execution.
  • Optimize content for SEO by conducting keyword research and integrating relevant hashtags; enhance visibility through Facebook Advertising campaigns.
  • Track campaign performance using web analytics and adjust strategies accordingly to maximize reach and engagement.

Requirements

  • Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
  • Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; basic video editing skills are a plus.
  • Familiarity with social listening tools and social media management platforms like Hootsuite or Buffer.
  • Knowledge of SEO best practices, Google Analytics, keyword research, and web analytics tools.
  • Experience in content creation including photography, video editing, proofreading, and storytelling for diverse audiences.
  • Strong understanding of branding principles, public relations strategies, and relationship management within digital spaces.
  • Ability to analyze data insights to inform strategic decisions; experience with e-commerce platforms is advantageous.
  • Spanish (Required)

Benefits

  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
El Chilar HF, LLC logo

El Chilar HF, LLC

El Chilar Spices, more than just a company that manufactures and markets; we are a family of over 200 passionate individuals who share the same vision: to bring Mexico's culinary excellence to your table.We have overcome challenges, conquered new markets, and continuously raised our quality standards. These achievements are not only the result of exceptional products but also the collective effort of a passionate team.

Founded in 2000
Apopka, Florida, USA
31 employees (2 in marketing)

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1