Social Media Specialist

Responsibilities

• - Develop and execute a clear social media strategy, with channel-specific goals and content plans aligned with Dovetail’s brand direction, audience growth priorities, product introductions, lookbooks, showrooms, and industry events.
• - Own the content calendar, coordinate assets and captions, submit weekly plans for review, and schedule and publish approved content accurately and on time.
• - Build and improve our Pinterest presence through organized boards, keyword-informed titles and descriptions, original Pins, relevant destination links, and ongoing testing.
• - Create social assets in Canva or Adobe tools, including image crops, carousels, Stories, Pins, and simple short-form videos. Maintain visual consistency while adapting content to each channel.
• - Write engaging, accurate copy that connects design inspiration with the needs of retailers, interior designers, home stagers, and other trade professionals.
• - Engage with comments, messages, mentions, and tagged content during scheduled coverage; route sales and service questions to the appropriate team and share useful customer feedback.
• - Coordinate designer and retailer features, secure permission to reuse partner content, maintain appropriate credits, and support relevant collaborations.
• - Track performance, monitor relevant platform and industry developments, and turn findings into clear recommendations and monthly reports.
• - Use Metricool, HubSpot, native analytics, and related tools as appropriate for planning, publishing, reporting, and campaign tracking.
• - Collaborate with photography, merchandising, sales, and marketing colleagues to identify content opportunities and prepare clear briefs for additional assets.

Requirements

• Approximately 3 - 5 years of relevant professional social media experience, with examples of channels or campaigns you helped grow and a clear explanation of your contribution.
• Hands-on experience with Instagram, Facebook, and LinkedIn, plus practical Pinterest publishing and optimization experience.
• Strong visual judgment and an interest in furniture, interiors, materials, and design. You can work within an established aesthetic while recognizing opportunities for fresh content.
• Confident Canva or Adobe skills for creating polished social graphics, adapting photography, and editing simple short-form video.
• Strong writing, editing, and proofreading skills, including the ability to adapt messaging for different audiences and channels.
• Comfort interpreting social analytics and explaining what the results mean, what should change, and how the next test will be measured.
• Experience maintaining content calendars, meeting deadlines, coordinating approvals, and communicating proactively with colleagues.
• Experience using a social scheduling and analytics platform; familiarity with Metricool or HubSpot is a plus.
• Furniture, home furnishings, interior design, wholesale, or other B2B marketing experience is preferred. Candidates from related design or lifestyle categories should be able to show how they would adapt their approach to a trade audience.

Benefits

• - Health insurance benefits
• - Retirement plan
• - Vacation and sick time
• - Life and long-term disability insurance
• - Employee discounts