Social Media Specialist – Digital Engagement & Analytics

District of Columbia, USA (Unknown)

$80K/yr – $90K/yrMid Level6+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social storytelling for a defense-focused audience by driving professional content on LinkedIn and cross-channel engagement, with measurement and executive visibility as core outcomes.

  • Platform Ownership: Lead LinkedIn content strategy and professional engagement to move awareness and credibility with federal and DoD audiences.
  • Content Engine: Transform articles, reports, and announcements into social-native formats that perform on each platform.
  • Measurement & Optimization: Collect, analyze engagement metrics and reporting to continually improve reach and campaign effectiveness.

Job Description

Responsibilities

  • Develop, schedule, publish, and manage social media content.
  • Create platform-specific content highlighting organizational priorities, events, mission outcomes, and workforce achievements.
  • Adapt articles, reports, videos, and announcements into engaging social media products.
  • Lead LinkedIn content strategy and professional engagement activities.
  • Develop campaign calendars, publishing schedules, and audience engagement plans.
  • Support executive visibility and thought leadership initiatives.
  • Monitor audience engagement, comments, and emerging trends.
  • Coordinate social media support for conferences, demonstrations, and outreach events.
  • Collect, analyze, and report social media performance metrics.
  • Utilize tools such as Sprout Social, LinkedIn Analytics, and related reporting platforms.
  • Provide recommendations to improve reach, engagement, and campaign effectiveness.

Requirements

  • Bachelor’s degree and 6 years of experience, or 10 years of experience.
  • Experience managing social media communications and campaigns.
  • Experience creating content for LinkedIn and professional audiences.
  • Experience collecting and interpreting engagement metrics.
  • Strong writing, editing, and content adaptation skills.

    Benefits

    • Competitive salaries
    • Paid time off
    • Health, dental and vision insurance
    • Company paid short/long term disability
    • Company paid Life and Accidental Death & Dismemberment insurance
    • 401(k) (up to 5% matching)
    • Flexible Spending Accounts (FSA)
    • Other company perks
    Loch Harbour Group logo

    Loch Harbour Group

    The Loch Harbour Group (LHG) is a Certified Service Disabled Veteran-Owned Small Business. For nearly two decades, we have provided versatile, multifaceted professional services to government and private sector clients. LHG draws on many decades of accumulated experience within its organization and key contacts across the Department of Defense, Department of Homeland Security, Veterans Affairs as well as the private sector.

    Alexandria, Virginia, USA
    88 employees (6 in marketing)

    Headcount Trend

    Current headcount: ~88

    Marketing Team

    Marketing Team Size
    3 (3% of company)