Social Media Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

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Job Summary

Own social content and community-building for a mission-driven organization, shaping a consistent voice and engaging execution across platforms while staying ahead of trends and measuring impact for continuous improvement.

  • Social Content Strategy: Define and publish cross-channel content that grows reach and engagement.
  • Community & Copy: Manage authentic conversations and craft copy that reflects the brand tone.
  • Performance Insight: Produce data-driven recommendations to optimize content and strategy for leadership review.

Job Description

Responsibilities

  • Execute and continuously improve the social media strategy; ideate and publish content across all social channels (Instagram, TikTok, YouTube, etc.).
  • Grow followers and engagement across social media to bring more people into the movement.
  • Handle community management across all platforms, monitoring conversations and engaging authentically with the community.
  • Proactively stay up to date with social media trends, algorithm changes, and industry best practices — and identify quick-turnaround opportunities.
  • Collaborate with the creative team to ensure cohesive execution of content.
  • Ensure all social media content is aligned with brand guidelines and visual identity.
  • Champion Coral Gardeners' tone of voice and craft engaging copy for social media content.
  • Develop performance reports with recommendations to optimize content and strategy, and share insights with the CCO.

Requirements

  • Fluency in both English and French is mandatory.
  • Passionately about impact-driven storytelling and ocean conservation.
  • Highly creative with great attention to detail.
  • Strategic thinker who enjoys developing new ideas.
  • Genuinely nice human being — good vibes only policy.
  • Highly motivated with a strong team spirit.
  • Self-starter who thrives in a fast-paced, mission-driven environment.
  • This position is available both part-time and full-time. This is a fully remote role open to candidates based in time zones ranging from the US East Coast to Australia (UTC-5 to UTC+11). Candidates must be willing to travel to our Global Headquarters in Moorea, French Polynesia, for at least 2 months per year.
  • At least 3 years of proven work experience in social media.
  • Bachelor's degree in marketing, communications, or a related field.

Preferred

  • Knowledge of or passion for ocean conservation is a strong bonus.
Coral Gardeners logo

Coral Gardeners

Coral Gardeners started in 2017 on Mo’orea, the sister island of Tahiti in French Polynesia after a small group of young surfers, freedivers, and fishermen noticed the heartbreaking degradation of their home reef. In less than 3 years, the small group of island kids grew to an international collective of scientists, engineers, creators, and advocates determined to save the reef by revolutionizing ocean conservation and generating collaborative action around the world. WE ARE CREATING A WORLD IN WHICH CORAL REEFS WOULD NO LONGER NEED US.

Founded in 2017
FRA
69 employees (12 in marketing)

Traffic Signals

Monthly Visitors
55.5K
Traffic Source Mix
Search
35.9%
Direct
46.3%
Referral
5.9%
Social
10.4%
Paid
1.2%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
7 (10% of company)