Responsibilities

• Develop, implement, and manage comprehensive social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts aligned with branding guidelines and marketing objectives.
• Utilize media editing tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
• Monitor social listening channels to gather insights on audience sentiment and industry trends; respond to comments and messages to foster community engagement.
• Help acquire photos from architects and contractors for completed projects to be used in Social Media postings.
• Conduct keyword research and optimize content for SEO to improve organic reach and visibility.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize campaign performance.
• Track, analyze, and report on social media performance metrics using tools like Google Analytics, Buffer, Hoot-suite, and native platform analytics.
• Coordinate with public relations teams to ensure consistent messaging and brand voice across all channels.
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media management.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design tools such as Adobe Photoshop and Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools like Buffer or Hoot-suite for monitoring brand reputation.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Knowledge of SEO principles, web analytics (Google Analytics), and digital marketing performance monitoring techniques.
• Strong content creation skills, including writing engaging posts, proofreading for accuracy, and maintaining consistent brand voice.
• Ability to analyze social media data using analytics tools to inform strategy adjustments for improved engagement metrics.
• Excellent communication skills with the ability to craft compelling stories that resonate with target audiences.
• Must have reliable transportation

Benefits

• Paid time off
• Vacation time
• Sick time
• Paid Holidays