Social Media Specialist at Boardwalk IG Management LLC | Yountville, CA | $25/hr – $30/hr

Social Media Specialist

Yountville, CA (On-site)

$25/hr – $30/hrMid Level2+ years expFull time

Posted 5 months ago

Drive Estate Yountville’s luxury social presence by planning, producing, and managing content across platforms to showcase experiences and events.

Own daily content creation and posting across Instagram, Facebook, TikTok, and LinkedIn to reflect the luxury guest experience.
Must-have: 2–4 years in luxury hospitality social media with strong aesthetics and storytelling.
Standout: Cross-functional collaboration with culinary and events teams to spotlight seasonal menus and on-property experiences.

Develop and execute a comprehensive social media strategy for the hotel and all on-property restaurants
Create high-quality, on-brand content including photography, video, captions, and stories that reflect the luxury guest experience
Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Collaborate closely with culinary, marketing, and operations teams to highlight seasonal menus, events, and unique experiences
Capture real-time content on property, including events, activations, and guest experiences
Monitor trends in luxury hospitality, food & beverage, and digital content to keep the brand relevant and competitive
Respond to comments, messages, and reviews in a timely and brand-appropriate manner
Track performance metrics and provide regular reporting with insights and recommendations
Partner with influencers, photographers, and brand collaborators to expand reach and visibility
Ensure brand consistency and adherence to visual and voice standards across all outlets